SKILL FOR THIS PROJECT
Branding
Art Direction
Digital
SPIRE
The created logo is inspired by a gear, symbolizing the industry. The distinctive icon represents radiance and the positive commitment of the Spire brand. The rough edges of the icon highlight the details and nuances, while the chosen font preserves these characteristics. The selected purple color allows for differentiation, illustrating the brand's evolution from its historical red to electric blue, symbolizing technology.
